Elizabeth Montana, Joe Montana’s Daughter: From Fashion Junkie to Equity Firm Director

By CannonPublished on: February 18, 2024 Updated on: February 18, 2024
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Elizabeth Montana is the daughter of a former football quarterback Joe Montana, who primarily played with the San Francisco 49ers. Her mother, Jennifer Montana, is a former model and an occasional actress. Following in the footsteps of her mother, Elizabeth also showed her interest in the fashion industry since grade school. Is the star kid still into fashion?

Besides, Elizabeth’s husband is currently an operations manager. Both of them reside in San Francisco, California. Here are some other unexplored facts you need to know about Joe’s daughter, Elizabeth, including her love for horses, her relationship with her siblings, and more.

Let’s delve into them!

Elizabeth Montana’s Parents and Family Background

Elizabeth was born to Joe and Jennifer Montana on 20th December 1986, in Atherton, California. She was born just a year after her parents’ marriage in 1985. At the age of nine, Montana also graced the cover of Sports Illustrated alongside her parents and siblings in April 1995.

Elizabeth with her parents and siblings in the Sports Illustrated page.
Elizabeth and her siblings with their parents on the cover of Sports Illustrated.

Talking more about her family background, her paternal grandparents were Joseph and Theresa Montana. On the other hand, her maternal grandfather died of a heart attack at 60.

Montana Grew Up Along With Her Three Siblings

She has three siblings; an older sister, Alexandra Montana, born on 10th October 1985, and two younger brothers, Nate Montana, born on 3rd October 1989 and Nick Montana, born on 28th April 1992.

Her sister, Alexandra, is a lawyer and her two brothers are former college footballers. Her brother, Nate, made his college football debut as a quarterback at Notre Dame in 2008. He later played for several other prestigious colleges, including Pasadena CC, the University of Montana, and more.

The Montana family including Joe Montana and his wife and their four children.
Elizabeth with her parents and three siblings, Alexandra, Nate, and Nick.

On the other hand, Nick played as a quarterback for Tulane University.

Elizabeth Montana: Fashion Junkie Since Grade School

As mentioned, Joe’s daughter passionately immersed in the world of fashion since her early school days. Her mother, Jennifer, who also worked as a model in New York and Paris, said, “I would never suggest it for my daughter,” but it was only because Elizabeth was emotionally stable. She further said about the industry,

In this business, as crazy as it sounds, you can’t take things personally.

In Feb 2005, Elizabeth found herself in the Look Talent Agency. There, the then-emerging fashion junkie gradually began creating her portfolio with test photoshoots captured by professional photographers.

She also reflected on her journey of balancing the modeling demands and school life,

I’m interested in whatever work I can get right now. So far, I’ve been building my portfolio, taking some test pictures. I’ve been on a few casting calls. It’s fun — although I’ve had to rush out of school and change in my car

She went to Ursuline High School in 2001 and completed her graduation in 2005. During that time, Montana was involved in sports, participating in basketball and competitive equestrian jumping. Furthermore, Elizabeth was a volunteer at The Children’s Village from Sept 2004 to May 2005.

Following high school, the celebrity daughter attended her dad’s alma mater, the University of Notre Dame, and earned her bachelor’s degree in sociology in 2009. She initially had a plan to study acting in college. After receiving an acceptance from college, Elizabeth said of her then-budding-modeling career,

I want to focus on this as much as possible. I would definitely relocate or travel for work.

She also said that her father’s popularity as the greatest quarterback of all time didn’t give any substantial boost to her burgeoning fashion career,

A lot of people don’t make the connection. I guess there’s not that many football fans in fashion.

Later on, her dad, Joe, did a few commercials with his daughter. In December 2013, they appeared together in one of SKECHERS USA’s Relaxed Fit commercials. To honor their work, her proud father also shared it on his Twitter.

Elizabeth Currently Works For Liquid 2 Ventures Founded By Her Father Joe Montana

Despite having a strong passion for the fashion industry during her early life, Elizabeth now seems to have been involved in a different field. She currently works for Liquid 2 Ventures, founded by her dad, Joe. It is a venture capital and private equity firm, based in San Francisco, California. She serves as a full-time director of operations at the office. Montana joined the office as a part-time manager in June 2020.

Besides, Elizabeth has also been a certified sommelier at the COURT OF MASTER SOMMELIERS, AMERICAS since December 2018.

Here is the list of her other works:

Organization  Role Time Period
Forgery Cocktail Bar & Verso General Manager April 2015 to October 2017
Laurel Hardware Bartender October 2014 to Feb 2015
Pedro’s Cantina Bartender March 2012 to October 2013
Zynga Account Coordinator For Events Feb 2011 to June 2012
Glodow Nead Communications Account Coordinator April 2010 to Feb 2011
EA Media Advertising Intern June 2008 to August 2008

She did her internships at Singer Associates and Whitney Fusion Events between 2006 and 2007.

Apart from that, Elizabeth is also a passionate horse rider who named her favorite horse, Tilly.

Elizabeth Montana Is Married to Kenny Luciano

She has been married to her husband, Kenny Luciano (aka Kenneth Luciano) for a long time now. Despite this, several media outlets have misreported the details about her marriage. Contrary to these reports, several sources suggest that Joe Montana’s daughter is married to a guy named Jared, a forester. But, it is important to clarify that Jared isn’t Elizabeth’s husband.

The first time, Montana and her hubby, Kenny, made their public appearance in a family outing on Malibu beach in early October 2020. They were seen alongside Joe Montana and his wife, Jennifer.

elizabeth montana and her husband Kenny Luciano
Elizabeth Montana and her spouse Kenny Luciano on Malibu Beach.

Before that, in August 2016, a guy named Travis Tucker tagged the couple while they were serving tasty treats at Eat Drink SF.

Elizabeth and her partner Kenny.
Montana and her spouse Kenny have been together for years.

So, it looks like, Elizabeth and her partner, Luciano, seem to have been together for nearly a decade. After their marriage, Elizabeth also changed her name to Elizabeth Montana-Luciano.

What Does Elizabeth’s Husband Kenny Do?

Kenny is currently an operations manager at Neal Ward Properties, based in the San Francisco Bay Area. He has been with the company since June 2021. He is also a partner at Ham Sandwich Hospitality Group.

Prior to that, Luciano was a managing partner in Forgery Bar & Wildhawk from March 2014 to October 2017. He likewise worked as a national director of bars at Kimpton Hotels & Restaurants for over five years from 2009 to 2014.

The Luciano couple now resides in San Francisco. Besides, both of them are active on Facebook but Elizabeth has kept her Instagram private.

About Author: Cannon

Cannon, a seasoned NFL content writer with a strong passion for the game, boasts years of experience in the field. His expertise extends to capturing the essence of NFL stars, their WAGs, parents, and beyond, providing in-depth insights that truly resonate with football enthusiasts.